Course curriculum

  • 1

    Module 1: Secrets to Being an Entrepreneur

    • Lesson 1: Business: All it takes is common sense?

    • Lesson 2: What is an entrepreneur? How does clarity help you be a better entrepreneur?

    • Lesson 3: Common traits of successful entrepreneurs

    • Lesson 4: The four roles a founder plays in a business-as-asset strategy

    • Lesson 5: Four stages of business growth

    • Lesson 6: Growing your business as an asset: Initial Growth to Rapid Growth

    • Lesson 7: Cash is King. Miller Time.
  • 2

    Module 2: Your Money-making Strengths

    • Lesson 1: Win at Business

    • Lesson 2: Competitive Advantage and Core Competencies

    • Lesson 3: Critical Success Factors and the 80/20 Principle

    • Lesson 4: What are Your Strengths?

    • Lesson 5: Leverage Your Strengths to Grow Your Business

    • Lesson 6: Strengthsfinder
  • 3

    Module 3: Mark Your Turf

    • Lesson 1: The Attention Economy; Market Division

    • Lesson 2: Expert Positioning; Expanding Markets; Market Focus

    • Lesson 3: Cutting Up a Market

    • Lesson 4: Being the Expert; Research

    • Lesson 5: Your Core Driver; Discovering Your Passions

    • Lesson 6: 3 Circles and BHAG; Mission; Values and Beliefs

    • Lesson 7: Values into Behaviors; Beliefs; Greater Good
  • 4

    Module 4: Your Mafia Offer

    • Lesson 1: What is marketing?

    • Lesson 2: Competitive intelligence; Gathering intelligence

    • Lesson 3: Competitive Analysis; SWOT

    • Lesson 4: TOWS; Disruptive innovation

    • Lesson 5: Blue Ocean; Strategy Canvas

    • Lesson 6: Theory of Constraints; Market focus; USP
  • 5

    Module 5: Powerful Marketing Strategies

    • Lesson 1: Marketing and Business Growth

    • Lesson 2: Business Models, Understanding your Funnel

    • Lesson 3: Business Model Strategies

    • Lesson 4: Business Model Strategies; The importance of the back end

    • Lesson 5: Ideal Client; Customer relationships

    • Lesson 6: Improvement; Product expansion; Customer value management

    • Lesson 7: Customer life-cycle; predictive modeling; Recency/Frequency/Monetary value
  • 6

    Module 6: Your Master Plan to Blasting Through Every Obstacle that Stands in Your Way RIGHT NOW

    • Lesson 1: The Importance of planning; Planning for obstacles

    • Lesson 2: Planning for obstacles. Prescription for success

    • Lesson 3: Win in business with the prerequisite tree; identifying ultimate objectives

    • Lesson 4: Bypass obstacles; identify intermediate objectives

    • Lesson 5: Personal example of intermediate objectives and obstacles from Strategic Profits

    • Lesson 6: Theory of Constraints
  • 7

    Module 7: The Secret Language of Business

    • Lesson 1: Rate of change; Speed

    • Lesson 2: What gets measured gets done

    • Lesson 3: Know your numbers for success

    • Lesson 4: Metrics to track for all aspects of your business

    • Lesson 5: Tactical and strategic metrics; knowing your Number
  • 8

    Module 8: Set it and Forget it

    • Lesson 1: Systems and processes; Systems thinking

    • Lesson 2: Leverage points; Systems terminology; Documenting systems

    • Lesson 3: Process mapping

    • Lesson 4: Process ownership; Fixing problems; Continual improvement; Eliminating constraints

    • Lesson 5: Reengineering; Get to work
  • 9

    Module 9: Project Management

    • Lesson 1: Processes and Projects; Project management; Project managers

    • Lesson 2: Project management process

    • Lesson 3: Planning projects; Responsibility Assignment Matrix

    • Lesson 4: Communications planning; Maintaining control

    • Lesson 5: Good information; Online business management
  • 10

    Module 10: Business Building

    • Lesson 1: Introduction to team building

    • Lesson 2: Critical elements to business success; How to build a team

    • Lesson 3: Key employees; Topgrading; “A” Players

    • Lesson 4: Take your time; How to find great employees; compensation

    • Lesson 5: Employee issues; Outsourcing

    • Lesson 6: Rules for building a team; Share your vision
  • 11

    Module 11: Making it all Seamless: Your well-oiled machine

    • Lesson 1: Being honest with yourself; Doing more by doing less

    • Lesson 2: It’s all about you; Stages of entrepreneurial development; 7 Traits

    • Lesson 3: Thoroughbreds and successful people; Understanding time

    • Lesson 4: Getting productive; How to read more books; Success secrets; Relationship tips

    • Lesson 5: 3 Stages of memory; The Decision and Determination to succeed

    • Lesson 6: Your business; Passion; USP
  • 12

    BONUS LESSONS

    • Bonus Lesson 1: The Multiplier Effect

    • Bonus Lesson 2: Science of Success